Program Learning Outcomes
Upon completion of the Fundamentals of Student Recruitment Marketing program, graduates will be able to:
- Describe the 4Ps in strategic enrolment marketing
- Articulate how marketing supports the student recruitment funnel
- Develop personas to inform integrated marketing based on the prospective student journey
- Outline how program promotion differs from brand marketing or student cycle marketing
- Effectively prioritize and execute program promotions
- Measure the Return on Investment (ROI) of marketing efforts
Congratulations to the graduates of the Fundamentals of Student Recruitment Marketing program!
Class of Spring 2024
(course completed May 2024)
Name | Organization |
---|---|
Alex Kladov | Okanagan College |
Allyssa Tuck | Lethbridge College |
Amanda Hardy | Simon Fraser University (SFU) |
Brandon Morales Casimiro | St. Lawrence College |
Camille Ferland | CPA Atlantic School of Business |
Carolina Quinete | St. Lawrence College |
Claire Whitters | University of New Brunswick |
Coline Casey | Northern Lights College |
Darren Giersch | Northern Lights College |
Denise Wing | St. Lawrence College |
Derek Rischke | Lethbridge College |
Emily Kuchta | Toronto Metropolitan University |
Heather Zimmerman | Lethbridge College |
Jenn Goodwin | Okanagan College |
Jing Zhong | Chartered Professional Accountants of BC |
Justin Tan | Simon Fraser University |
Kevin Parnell | Okanagan College |
Kirsten Hearne | Okanagan College |
Kristy Clark | Lethbridge College |
Lawrence Badanai | Lakehead University |
Lindsey Hegadorn | St. Lawrence College |
Louis Blais | College of Northern Canada |
Marilyn Doherty | St. Lawrence College |
Meaghan Jones | University of Regina |
Mehgan Cabrera | Okanagan College |
Mike Chapman | Vancouver Island University |
Naomi Deren | University of Regina |
Ron Ostepchuk | Lethbridge College |
Shaun Kelly | St. Lawrence College |
Taelor Bent | Acadia University |
Tiana Langedyk | Okanagan College |
Trevor Paquette | Laurentian University of Sudbury |
Vanessa Johnson | University of Victoria |