Program Learning Outcomes

Upon completion of the Fundamentals of Student Recruitment Marketing program, graduates will be able to:

  • Describe the 4Ps in strategic enrolment marketing
  • Articulate how marketing supports the student recruitment funnel
  • Develop personas to inform integrated marketing based on the prospective student journey
  • Outline how program promotion differs from brand marketing or student cycle marketing
  • Effectively prioritize and execute program promotions
  • Measure the Return on Investment (ROI) of marketing efforts

Congratulations to the graduates of the Fundamentals of Student Recruitment Marketing program!

Class of Spring 2024

(course completed May 2024)

Name Organization
Alex Kladov Okanagan College
Allyssa Tuck Lethbridge College
Amanda Hardy Simon Fraser University (SFU)
Brandon Morales Casimiro St. Lawrence College
Camille Ferland CPA Atlantic School of Business
Carolina Quinete St. Lawrence College
Claire Whitters University of New Brunswick
Coline Casey Northern Lights College
Darren Giersch Northern Lights College
Denise Wing St. Lawrence College
Derek Rischke Lethbridge College
Emily Kuchta Toronto Metropolitan University
Heather Zimmerman Lethbridge College
Jenn Goodwin Okanagan College
Jing Zhong Chartered Professional Accountants of BC
Justin Tan Simon Fraser University
Kevin Parnell Okanagan College
Kirsten Hearne Okanagan College
Kristy Clark Lethbridge College
Lawrence Badanai Lakehead University
Lindsey Hegadorn St. Lawrence College
Louis Blais College of Northern Canada
Marilyn Doherty St. Lawrence College
Meaghan Jones University of Regina
Mehgan Cabrera Okanagan College
Mike Chapman Vancouver Island University
Naomi Deren University of Regina
Ron Ostepchuk Lethbridge College
Shaun Kelly St. Lawrence College
Taelor Bent Acadia University
Tiana Langedyk Okanagan College
Trevor Paquette Laurentian University of Sudbury
Vanessa Johnson University of Victoria