Shannon Ballard is the Vice President of Customer Innovation and has recently joined the ownership team at Jan Kelley.
With 20 years of experience in brand development and customer experience strategy, she is an award winning marketer, with a proven track record for helping organizations position, develop and differentiate brands to inspire employees and drive growth. As a certified CXPA, Shannon specializes in brand strategy, customer experience and brand experience. Shannon has marked success developing brand platforms to drive messaging and create a deepened experience between the customer and the brand.
Shannon is a sought-out speaker on the topic of internal culture as she was a key contributor to Jan Kelley’s internal transformation which led them to win the Waterstone Most Admired culture award in 2018.
Shannon has an Honours Bachelor of Arts in Arts and Science from Queen’s University. Shannon draws from a unique background of professional sports, hospitality and commercial real estate and has worked with some of Canada’s biggest brands such as; Canadian Tire, Revera Retirement Living, Terrapure, Toyota Material Handling, Telus and Canadian Tire Financial Services.
Shannon is a graduate from the Communitech Innovation Basecamp program and is a regular facilitator at both Burlington TechPlace and the Hamilton Innovation Factory. She is a key contributor to the McMaster University MARS Apprentice program and is a frequent guest lecturer at the Degroote School of Business.