Seána Curley is new to higher education and Canada. Coming from Ireland, she has already made an impact with her vast international marketing experience and constant advocacy for the audience and their needs and behaviours. As a recent addition to the industry, she challenges the status quo and strives to use analytics to deliver results and learnings. Collaboration is key for Seána – she works to develop and maintain relationships, both cross-functionally within the organization and institution, and externally with agencies and other key stakeholders. A creative and results-driven marketing professional, her expertise is in digital strategy and activation across all channels. Seana thrives in the fast-paced and ever-changing world of marketing by leading digital strategy and aligning to brand strategy, resulting in best-in-class execution across all marketing activities.