Rod Skinkle

President & CEO
Academica Group

Rod has led Academica to become a leading provider of higher education
focused policy, consumer research, international strategic enrolment, and
student success research and consulting services.

Building on his background in Student Affairs research, Rod has pioneered
the development of research tools and studies for government and North
American institutions and is the founder of the largest ongoing syndicated
study of higher education consumers in North America, the University &
College Applicant Survey (UCAS™). This study has provided valuable insights
into the motivations and aspirations of postsecondary students from 1996 to

In addition to his overall leadership and executive responsibilities, Rod
leads and is committed to maintaining a thriving research division focused
on higher education accessibility, student experience, student success, and
education/career goal development. As an expert in PSE student research, Rod
has presented research to a wide range of policy/government groups (e.g.,
the Conference Board of Canada, Canadian Bureau for International Education,
Canada Millennium Scholarship Foundation, Higher Education Quality Council
of Ontario, Council of Ontario Universities, Association of Community
Colleges of Canada, Human Resources and Skills Development Canada, and the
Organization for Economic Cooperation and Development) and has published
numerous studies in scholarly journals.

Rod holds a Master ’s Degree in Applied Social Research, University of