Using Data and Digital Recruitment Tactics to Inform your International Student Enrolment Strategy
1:30 - 2:15
Presenters discuss the importance of using data-driven decision making and digital marketing strategies to inform international recruitment efforts. Enrolment professionals will learn step-by-step tactics on how to create an effective digital ecosystem that fits their recruitment strategy and engages prospective students. The importance of data-informed decision making from different data sources will also be discussed. To stay top of mind with students around the world, institutions need to pivot their strategies to ensure they are continuing to attract and enrol international students to their schools. Institutions must embrace digital recruitment solutions and data informed decision making in order to reach prospective students. Because this affects all institutions in Canada who recruit international students, it's an immensely relevant and timely topic.