How to Advertise to Canadian High School Students Without Wasting Your Budget in 2021
11:30 - 12:15
Marketing initiatives play a critical part in high school students' decisions around higher education. That's why Academica and Glacier collaborated on an online survey of over 1400 high school students to explore the usage of marketing and branding resources for postsecondary institutions. In this presentation, we will cover the findings from this research, key takeaways from our high school student focus groups and showcase how you can leverage this data to build an effective high school marketing strategy.