UniQuest

Natalie Letcher, Chair & Co-founder

Natalie co-founded UniQuest in 2013 to build a flexible service that could adapt to the rapidly changing needs of education institutions in relation to student conversion and student success. Having many years of managing and directing a large-scale successful commercial operation with multiple stakeholders to satisfy, she is a highly skilled business manager, sector specialist and strategic thinker. Along with her co-founder and UniQuest’s CEO Rachel Fletcher, Natalie continues to drive strategic and operational excellence at UQ day-to-day – supported by an experienced and diverse senior management team of technical and market experts – ensuring that their university clients are enabled to deliver world class services to students and prospects.

All Sessions by UniQuest

  • Day One

    Weds, May 11, 2022

  • 3:30  - 4:15
    They say you never get a second chance to make a good first impression. Edified’s 2021 UK Enquiry Experience Tracker certainly proved that to be the case. In 2021 Edified ran a mystery shopping exercise to test how 54 UK universities respond to student enquiries from domestic and international students. The research included 6 personas enquiring through multiple channels at each university.The results are fascinating and this presentation will share the data/insights and provide some practical recommendations on what universities can do to improve management of student enquiries. Practitioners will also share their experiences on the challenges and solutions when working inside complex organizations and finally, how these insights relate to the Canadian market.




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UniQuest