As an enthusiastic marketer and communicator, Liz has held various positions at Algonquin College in social media, communications, and marketing. In her role as Net Tuition Marketing Officer, she helped conceive the Smart Money Plan to engage students about financial literacy and build relationships for student success. Before finding her passion for Higher Ed marketing communications, Liz worked in the not-for-profit, private, and public sectors to help organizations exceed their marketing goals. An avid community builder, Liz enjoys sparking conversations, cultivating engagement, and creating content for both niche and broad communities. She is currently pursuing a Master of Science in Marketing from Heriot-Watt University in Scotland.