Lindsey has pushed the envelope in marketing since her first marketing job, which she landed by putting her resume on the side of a coffee mug and dropping it on the top of the resume pile. Working at three post-secondary institutions (a university, a college and now a polytech), she understands the complex PSE environments and typical recruitment rhythm. But she doesn’t let them slow her down. One campaign and one business case at a time, she is making her mark by accomplishing big things like a 208% increase in enrolment for programs in her portfolio.
SAIT
Lindsey Fair, AVP, Marketing
All Sessions by SAIT
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Day Two
Thurs, May 12, 2022
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12:30
Partnering with the Competition: How 10 Polytechs Came Together for One National Campaign
12:30 - 1:15In a world of hyper-competitive marketing we don't often think about working with instead of against our competition. But we did. 10 Polytechnique institutions contribute dollars and time towards a market research study and national media buy to grow our pie instead of trying to get a bigger piece. The session will cover how we did it, what we learned and the results of the campaign.
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