Kristina Overbeek

Kristina Overbeek is Laurier’s institutional execution lead for all print recruitment and marketing materials, including their annual undergraduate viewbook. She began her career in undergraduate recruitment for the University of Waterloo in 2013, which ignited a passion for working with others to help prospective students kickstart their post-secondary careers.

With a degree from the University of Waterloo in English Rhetoric & Professional Writing, Kristina knows that half the battle of every communications professional is persuading content owners to release their information and help them feel confident in how messages are controlled. Drawing on her experience in content editing and creation, student recruitment, campus visits and international relationship building, she brings an energetic, research-driven and compassionate approach to working with stakeholders that’s focused on creating audience-based strategic communications.