Kara’s career has been centred on the philosophy that in order to create content that drives results, there needs to be a clear understanding of audience and their objectives. In working with clients, she forges partnerships between interactive and traditional media divisions and opportunities to bridge the digital divide between clients and their target market.
Kara is a globally respected leader who for over 15 years has achieved digital adoption & transformation across organizations. Knowledgeable in practices, principles and methodologies to develop impactful, digital solutions, Kara has built and led teams to create & implement multi-channel digital marketing and communications campaigns to strengthen end-user engagement, enhance brand awareness, fuel growth and heighten loyalty.
Kara founded a digital solutions agency named Succinct Social Media in 2007, and as its CDO (Chief Digital Officer) leads solution development and implementation for companies and institutions to expand their reach, offer unique value, and achieve operational effectiveness.
In her role as digital strategy consultant with Academica Group, Kara’s work and research has helped to create programs for institution-wide digital evolution in support of brand awareness, programs and strategic initiatives including digital marketing campaigns, social media, content & digital experience strategy.