JP Rains

Director, Digital Strategy
Laurentian University

JP Rains, MBA, is the Director of the Digital Strategy Office at his alma mater of Laurentian University in Sudbury, Ontario, Canada. He oversees the institution’s digital footprint on the web and through social media while aiming to increase the digital IQ of the campus community. He is also President of Rains Media, where he works as a consultant in marketing and communication to private industry. Prior to this, Rains led strategy for two years as Vice-President of Strategy for Soshal Group, a digital agency working with a focus on clients in higher education. His work at Soshal led to multiple national awards and record setting performance for clients including; York University, University of New Brunswick and Cambrian College. He was a presenter at SEMM 2017 on the topic of Student Journey Mapping.