Jamie Bramburger was trained as a broadcast journalist and after a successful career in radio and television he joined Algonquin College’s Pembroke Campus almost 25 years ago. As the Manager of Community and Student Affairs, Jamie has responsible over all student services offered at the campus, but is also responsible for building community relations and the campus strategic enrolment management planning and implementation. As a champion for regional college campus in Canada, Jamie has become a practitioner for best practices in enrolment management at smaller post-secondary institutions. He has presented at national and international conferences on how to build a culture of strategic enrolment management by introducing data informed decision making to positively impact a school’s enrolment. What he’s learned is that smaller campuses can be ready good at strategic enrolment management if they invest the time, energy and resources to make enrolment management everyone’s business.