SEMM Webinars

SEMM Webinars features a series of online workshops that are selected as highlights from the 2019 Strategic Enrolment Marketing & Management Forum. 


The SEMM Forum is Canada’s largest conference on post-secondary marketing, recruitment & enrolment management.

Now, through SEMM Webinars, those who missed the conference can attend some of the featured workshops; and, those who attended can participate in some of the concurrent presentations they missed or revisit topics and re-engage with the presenters.

Registration Options

You may choose to register for individual webinars for $95 each or register to gain access to the full series of 4 webinars for $295.

Each registration (single webinar or series) allows access to the live webinar from one computer using the email address indicated in your registration. (You may purchase multiple tickets if you want to allow access from multiple computers and indicate different email addresses for each “ticket”.)

SEMM Webinar A:

SEM Again: How to Respond When Wildfires and Recession Devastate Your Enrolment

Presented By:

Lucy Moore
Director of Student Services and Registrar
Keyano College

Nancy Baker
Organizational Development Advisor,
Keyano College

When

Thursday, February 27, 2020
12:00 PM – 1:00 PM EST


In 2015, Fort McMurray dipped into a serious recession. When this was followed by a wildfire in 2016, enrolment dropped by 25%. Layoffs, restructuring and regular changes at the executive level removed any connection to previous SEM work.Needing to rebuild, required us to plan for “SEM Again”. We will share the process, the journey, the successes and the challenges that we have experienced in our first two years of “SEM Again”. Using collaborative tools, we have built a very solid foundation for our roadmap moving forward.

Connecting business change management in our pursuit of enhancing the student experience is providing us with the vision to truly achieve Strategic Enrollment Management. The dream team on this project includes key people: the SEM manager, the Organizational Development Advisor and the Institutional Research Analyst.

By combining the talents of topic expertise, organizational expertise and research expertise, we bring a comprehensive approach to SEM again.

Testimonials from this Presentation at the 2019 SEMM Forum:

“Absolutely fantastic presentation. Honest, detailed, and shows us all that change can happen!”

“Excellent story with relevance to all institutions even if we weren’t hit with wildfire and not as bad with recession. Great ideas for campus wide engagement. “

“Fantastic and engaging session with inspiring, insightful and actionable takeaways. It was an hour well-spent. (I would have gladly spent another hour with Lucy in a roundtable discussing to learn even more from her.)”

“Fabulous presentation and very inspiring. Lucy, Nancy and team are so well organized. Looking forward to seeing what else Keyano gets up to in the years to come.”

About the Presenter

Lucy Moore
Director of Student Services and Registrar
Keyano College

Bringing a fresh perspective to post-secondary, Lucy Moore has significant experience in administration in K-12 education prior to joining the post-secondary world.

This perspective has forced her to ask questions in order to learn and understand. Lucy is organized, thorough and dedicated when assigned a task. A main focus is not duplicating work already done and aligning current work with the Comprehensive Institutional Plan.

Her whole career has been focused on a student-first approach and the SEM Again project has sparked a re-vitalized interest in making a difference for students at Keyano College.


About the Presenter

Nancy Baker
Organizational Development Advisor
Keyano College

Nancy Baker is the Organizational Development Advisor at Keyano College. Her previous roles included Program Management, Collaborative Facilitation and Project Management for over 20 years with Bell, a major Canadian communications company.

Nancy’s robust skill set has prepared her to assist in the development and implementation of Keyano College’s Priority initiatives which include the re-design of our College website, creation of a business continuity plan and the implementation of a project management framework.

Her expertise in managing organizational change is a perfect fit for our SEM team. Her most significant contributions to SEM Again have been the development of a SEM roadmap plan through a College wide consultation, integration of collaborative tools such as SmartSheet and the introduction of comprehensive process management.


SEMM Webinar B:

Lifelong Learning: How Canadian PSE Can Tap Into An Underserved Market

Presented By:

Jackie Pichette
Director of Research, Policy and Partnerships,
Higher Education Quality Council of Ontario

Rosanna Tamburri
Senior Research Writer and Editor
Higher Education Quality Council of Ontario

When

Thursday, March 12, 2020
12:00 PM – 1:00 PM


Adult learners represent a new and underserved market for Canadian postsecondary institutions, and their numbers are growing.

This webinar will explore how economic forces are disrupting the labour force, creating a demand for short, flexible training programs that are geared to adult learners.

The presenters will describe what the evidence suggests are the ideal elements of adult-focused upskilling programs, and explain why competency-based education, which is growing in popularity among US postsecondary institutions, is a promising model with the potential to better serve Canadian adult learners.

Testimonials from this Presentation at the 2019 SEMM Forum:

“Great evidence to back up what we think we are seeing in this demographic. Great conversation about the possibilities for the future. I look forward to learning more from your research.”

“Thought provoking concepts! Lots of engaging discussion!”

“It was great to hear from a government agency. Great to hear its research, very relevant and current!”

About the Presenter

Jackie Pichette
Director of Research, Policy and Partnerships
Higher Education Quality Council of Ontario

Jackie is the Director of Research, Policy and Partnerships at the Higher Education Quality Council of Ontario. She previously worked at an advisory firm serving Indigenous communities and in community engagement at Simon Fraser University.


About the Presenter

Rosanna Tamburri
Senior Research Writer and Editor
Higher Education Quality Council of Ontario

Rosanna Tamburri is the Senior Research Writer and Editor at the Higher Education Quality Council of Ontario, where she is responsible for researching, writing and editing publications on postsecondary education. Previously she worked as a journalist.


SEMM Webinar C:

10 Things We Learned About Students in 2019

Presented By:

Graham Donald
Founder & President
Brainstorm Strategy Group Inc.

When

Tuesday, March 24, 2020
12:00 PM – 1:00 PM


How well do you know today’s students? What could be more important to your work?

Terrible things were done to Millennials – sometimes in the form of “infographics” and sometimes under the guise of “research”. The amount of mis-information produced about that generation should make us hesitate as we begin to learn about the next.

So, let’s do a better job of understanding the current generation of students, Gen Z, who are currently coming through colleges and universities.

This fast-paced webinar will shake up your thinking at times, and reassure you of your convictions at others. Join to hear some insights from recent research – and highlights from some of the 2019 SEMM Forum presentations – so you can head back to work with a clearer perspective on the students you are engaging with.

Testimonials from this Presentation at the 2019 SEMM Forum:

“Great overview of what our students are feeling and thinking based on data – thank you”

“Great content! Well presented and relevant. Thank you.”

“Great research about our students.”

About the Presenter

Graham Donald
Founder & President,
Brainstorm Strategy Group Inc.

Graham Donald is one of North America’s leading experts on attracting, recruiting, and engaging students and graduates.

He founded Brainstorm Strategy Group in 2003 where he supports major employers and post-secondary institutions’ success through research, training, and strategic consulting. His clients include KPMG, PwC, TD Bank, University of Toronto, Deloitte, GE, McGill University, HSBC, UBC, Rutgers University, Kraft, and many others.

He chairs several conferences annually including Future Workforce, the Campus Recruiting Forums in cities across Canada and the USA, the Canadian Career Development Summit, and the Strategic Enrolment Marketing & Management Forum.

He is also the lead researcher for the annual Brainstorm Student Career Interests Report which provides insights into the career preferences and intentions of university and college students across Canada. Over the past 15 years he has engaged more than 175,000 students in this research.

He was Executive Director of the Canadian Association of Career Educators and Employers (CACEE) for seven years. In 2012 he became General Manager of Simply Hired Canada Inc. and in 2014 he moved to Day Communications where he helped employers develop their brand and recruitment communications strategies.

He is currently focused full-time on training and advising leaders in career development and campus recruiting through Brainstorm Strategy Group. He received both his BA and MBA from the University of Toronto.


SEMM Webinar D:

“To Agent” or “Not to Agent” – That is the Question

Presented By:

Shona Perry-Maidment
Deputy Registrar (SEM),
Memorial University of Newfoundland

When

Tuesday, March 31, 2020
12:00 PM – 1:00 PM


This webinar will review the usage of agents as a strategy for attracting international post-secondary students. With Memorial as a case study, the presenter will provide an overview of the usage of agents, particularly within the Canadian university context.

If your university/school is (1) interested in seeking best practices information, (2) wanting to assess the value of students recruited via agents or (3) determine how your school compares with others, this webinar is for you.

Testimonials from this Presentation at the 2019 SEMM Forum:

“Lots of useful info shared! Thank you”

“Valuable to hear a colleague’s experience and learnings. Always nice to learn more about an institution I didn’t know much about.”

“Very good content and speaker”

About the Presenter

Shona Perry-Maidment
Deputy Registrar (SEM),
Memorial University of Newfoundland

Shona Perry-Maidment has been working at Memorial University for over 27 years, the majority of that time within the area of undergraduate student recruitment. As Memorial’s first student recruitment officer and now as Deputy Registrar (SEM), she has been a key player in Memorial’s undergraduate enrolment strategy. In 2004 she introduced Memorial to the use of agents as a recruitment strategy and continues to oversee this area.