Pre-Conference Workshops

Full-Day Pre-Conference Workshop A:

Strategic Planning for Post-Secondary Professionals

Presented By:

Graham DonaldGraham Donald
Founder & President
Brainstorm Strategy Group Inc.

When

Tuesday, November 12, 2019
9:00 AM – 4:30 PM

Fee Includes

Continental breakfast
Refreshment breaks
Lunch
Program materials
Register Now


Driving change starts with effective planning that engages your team, your stakeholders, other departments or faculties, and even your broader communities. This full-day pre-conference workshop will provide training in strategic planning that has been developed specifically for leaders of departments or divisions on campus.

The workshop will focus on developing your process for creating clarity through an effective mission statement, definition of goals and objectives, and supporting your team working collectively. The workshop will not be particularly focused on enrolment planning, but rather share principles and processes to maximize the effectiveness of any team or group in an educational setting.

The program will be led by Brainstorm Strategy Group’s Graham Donald who has experience facilitating strategic planning with offices at McGill University, Simon Fraser University, Rutgers University, Wilfrid Laurier University, UBC, George Brown College, University of Regina, Simon Fraser University, York University and numerous others.

This full-day pre-conference program includes a continental breakfast, lunch and two refreshment breaks.

About the Presenter

Graham Donald
Founder & President
Brainstorm Strategy Group Inc.

Graham Donald is one of North America’s leading experts on attracting, recruiting, and engaging students and graduates.

He founded Brainstorm Strategy Group in 2003 where he supports major employers and post-secondary institutions’ success through research, training, and strategic consulting. His clients include KPMG, PwC, University of Toronto, Deloitte, GE, McGill University, HSBC, UBC, Rutgers University, Kraft, and many others.

He was Executive Director of the Canadian Association of Career Educators and Employers (CACEE) and the founder of Canada’s first job board for students, Campus WorkLink. He has also held leadership roles at Workopolis, Simply Hired, and Day Communications.

He received both his BA and MBA from the University of Toronto.


Full-Day Pre-Conference Workshop B:

Foundations of Canadian SEM Success

Presented By:

Dr. Clayton Smith
Associate Professor, University of Windsor
and Senior Consultant, AACRAO Consulting

Susan Gottheil
Former Vice-Provost (Students),
University of Manitoba

When

Tuesday, November 12, 2019
9:00 AM – 4:30 PM

Fee Includes

Continental breakfast
Refreshment breaks
Lunch
Program materials
Register Now


Are you looking to re-boot you institutional SEM efforts? Or perhaps you’re new to SEM?

This full-day, pre-conference workshop outlines how strategic enrolment management (SEM) serves as a planning framework for shaping enrolment and supporting student success at higher educational institutions of all types. In this workshop, we examine SEM core concepts, explore the changing demographic and social environment, discuss how SEM can support the achievement of recruitment, retention, and completion goals, compare SEM practices across Canadian colleges and universities, and identify the campus culture factors that support successful SEM implementation.

Through informational presentations as well as interactive exercises, you will leave this workshop understanding how you can play a key role establishing a SEM culture on your campus.

This full-day pre-conference program includes continental breakfast, lunch and two refreshment breaks.

About the Presenter

Dr. Clayton Smith
Associate Professor, University of Windsor
and Senior Consultant, AACRAO Consulting

Clayton Smith is Associate Professor in the Faculty of Education at the University of Windsor where he focuses his research on strategic enrolment management and international student success in higher education. Previously he served two-terms as Vice-Provost at the University of Windsor, where he oversaw a far-reaching portfolio that included academic governance, campus internationalization, enrolment management, and student affairs.

Dr. Smith currently serves as Director of the AACRAO Strategic Enrollment Management Conference and Senior Consultant with AACRAO Consulting. He has also co-edited an AACRAO-published book on SEM in Canada, and served as a co-convener for the Canadian SEM Summit.


About the Presenter

Susan Gottheil
Former Vice-Provost (Students)
University of Manitoba

Susan Gottheil is former Vice-Provost (Students) at the University of Manitoba, where she is involved in Strategic Enrolment Management planning and working with colleagues across the campus to enhance the student experience. She has over three decades of leadership experience in the Canadian post-secondary sector helping institutions to promote and expand academic programs, increase recruitment and retention, enhance learning and development, improve student and academic support services, and promote collaborative partnerships. Ms. Gottheil has presented widely at Canadian and international conferences and institutions, co-edited an AACRAO-published book on SEM in Canada, and served as a co-convener for the Canadian SEM Summit.


About the Presenter

Susan Gottheil
Former Vice-Provost (Students)
University of Manitoba

Susan Gottheil is former Vice-Provost (Students) at the University of Manitoba, where she is involved in Strategic Enrolment Management planning and working with colleagues across the campus to enhance the student experience. She has over three decades of leadership experience in the Canadian post-secondary sector helping institutions to promote and expand academic programs, increase recruitment and retention, enhance learning and development, improve student and academic support services, and promote collaborative partnerships. Ms. Gottheil has presented widely at Canadian and international conferences and institutions, co-edited an AACRAO-published book on SEM in Canada, and served as a co-convener for the Canadian SEM Summit.


Half-Day Pre-Conference Workshop C:

Creating a Memorable Campus Visit Experience

Presented By:

Dr. Jim Black
President,
SEM Works

When

Tuesday, November 12, 2019
1:30 PM – 4:30 PM

Fee Includes

Refreshment breaks
Program materials
Register Now


It’s past time to throw out the traditional playbook for campus visits. There is nothing unique or memorable about the “old school” approach to the campus visit experience. Visits to campus represent the “make or break” decision point for many prospective students, so the experience deserves the same level of investment, planning, and execution that Disney gives to every attraction at its theme parks. Disney innovatively designs every “guests’ experience” to ensure a lasting memory emerges. Colleges and universities can benefit from the lessons learned by Disney.

Through this workshop, participants will gain insights into how to deconstruct and reengineer every facet of the visit experience. Specifically, the pre-visit, arrival, campus visit, and post-visit experiences will be illuminated with underlying tenets, tips, best practices, and much more.

This half-day pre-conference program includes refreshment breaks (no meals).

About the Presenter

Dr. Jim Black
President and CEO,
SEM Works

Dr. Jim Black, is an internationally recognized expert in enrolment management as well as in change management. He has published a monograph titled, Navigating Change in the New Millennium: Strategies for Enrollment Leaders, and five books, The Strategic Enrollment Management Revolution, considered to be a ground-breaking publication for the enrolment management profession, Gen Xers Return to College, Essentials of Enrollment Management: Cases in the Field, Managing the Student Enrollment Obsession, and Strategic Enrolment Intelligence, Canada’s first book on enrolment management.

Dr. Black has consulted with over 500 higher education institutions, including over 40 in Canada. Black was honored as the recipient of the 2005 AACRAO Distinguished Service Award and was selected as the 2012 Alumnus of the Year by his graduate program at the University of South Carolina. He has been interviewed by publications such as The Chronicle of Higher Education and The Atlantic. In 1999, Jim Black was named an IBM Best Practices Partner, one of only twenty-three in the world. He was invited to lead conferences on enrolment management and student services in the United Kingdom and the Netherlands.

Jim earned a B.A. in English education and M.A. in higher education administration from the University of South Carolina, as well as a Ph.D. in higher education curriculum and teaching from The University of North Carolina at Greensboro.


Half-Day Pre-Conference Workshop D:

Digital Marketing Strategies to Boost Enrolment

Presented By:

Shannon Ballard
VP, Customer Innovation,
Jan Kelley

When

Tuesday, November 12, 2019
9:00 AM – 12:00 PM

Fee Includes

Refreshment breaks
Program materials
Register Now


It is clear to all of us that students’ needs and expectations have changed. This is compounded with financial pressures, enrolment challenges and demographic shifts. It is now more important than ever for higher education marketers, recruitment and admissions specialists to understand student decision making phases and fit this within the enrolment management pipeline.

Join Shannon Ballard, a certified CXPA (customer experience professional) as she unpacks the exciting world of customer experience, decision-making, customer journey mapping, and trends in digital marketing. You will leave with some big ideas and new thinking of how to align your digital strategies to attract, recruit, and admit the right students into the right programs.

During this workshop, we will:

1. Explore the decision stages framework
2. Discuss how to use customer journey mapping as a tool to understand how your current strategies are (or aren’t) meeting the expectations and needs of prospective students
3. Explore trends in digital channel use, content consumption habits and how to measure engagement
4. Explore examples from other industries for creative and inspiring ways brands are leveraging digital channels to reach and convert their target audience
5. Discuss how you can leverage technology to segment your audience and inform your marketing communications strategies

All attendees will walk away with templates, worksheets and resources they can immediately use back at the office and begin strengthening their enrolment marketing practice.

About the Presenter

Shannon Ballard
VP, Customer Innovation,
Jan Kelley

Shannon Ballard is the Vice President of Customer Innovation and has recently joined the ownership team at Jan Kelley.

With 20 years of experience in brand development and customer experience strategy, she is an award winning marketer, with a proven track record for helping organizations position, develop and differentiate brands to inspire employees and drive growth. As a certified CXPA, Shannon specializes in brand strategy, customer experience and brand experience. Shannon has marked success developing brand platforms to drive messaging and create a deepened experience between the customer and the brand.

Shannon is a sought-out speaker on the topic of internal culture as she was a key contributor to Jan Kelley’s internal transformation which led them to win the Waterstone Most Admired culture award in 2018.

Shannon has an Honours Bachelor of Arts in Arts and Science from Queen’s University. Shannon draws from a unique background of professional sports, hospitality and commercial real estate and has worked with some of Canada’s biggest brands such as; Canadian Tire, Revera Retirement Living, Terrapure, Toyota Material Handling, Telus and Canadian Tire Financial Services.

Shannon is a graduate from the Communitech Innovation Basecamp program and is a regular facilitator at both Burlington TechPlace and the Hamilton Innovation Factory. She is a key contributor to the McMaster University MARS Apprentice program and is a frequent guest lecturer at the Degroote School of Business.