Call for Proposals

We invite you to submit a session proposal and share your unique perspectives, insights, and successes with us at the 2023 virtual SEMM Forum.

Submit Proposal Register Now

Curious about what we're looking for in a proposal?

  1. Relevance, Replicability and “Freshness”

    We want you to submit proposals that will allow you to show others how to do what you did, so it might benefit their institution. Offering your perspective and insights on topics that are relevant to leaders in SEM such as:

    • Innovative enrolment and retention practices
    • Programs or initiatives that have provided specific KPI improvements
    • A focus on embracing and implementing programs related to diversity, equity, inclusion and/or indigeneity
    • Creative and impactful uses of data and technology
    • Improvements related to access, transition, persistence and graduation for all and/or specific student groups
    • Collaboration among departments, faculties and units across the institution supporting enrolment efforts.
    • Top-quality student-centered service models or support initiatives
    • Insightful research or experiences that can guide better decision-making
    • Beneficial partnerships with external partners such as other institutions, community stakeholders and vendors.
  2. Clear Learning Outcomes

    Be as specific as you can about what you want your presentation to “produce” and how you will make this happen. Conference participants want knowledge and skills to take back to their home campuses and apply immediately.

  3. Metrics or Measurements

    What measures of success did you apply to this initiative, program, or innovation? How did you use metrics to evaluate the success of your goals for this project, and what did you learn from this process? (Pro Tip: It can also be helpful to identify unexpected outcomes - not just the goals you made at the start of the process.)

  4. Compelling & Engaging

    Give your presentation a title and description that will inform and attract that right audience to your session and seek opportunities to engage participants with interesting examples or case studies and opportunities to address their specific questions.

Develop a SEM culture across your institution Develop a SEM culture across your institution
Discover innovative approaches from peers Discover innovative approaches from peers
Implement changes to achieve your goals Implement changes to achieve your goals

Why SEMM Forum?

Our goal is student success. The outcome is institutional success.

When professionals learn from peers at other institutions and share Canadian-made solutions across silos, organizational goals can be achieved and students benefit as a result.

SEMM Forum provides an opportunity for everyone on campus to have a positive and sustainable impact on the institutional outcomes that support student success.

Register Now Register Now

Develop a SEM culture across your institution:

Explore every factor impacting enrolment Explore every factor impacting enrolment
Learn from colleagues and peers across Canada Learn from colleagues across Canada
Get your whole team on the same page by learning together Get your whole team on the same page by learning together

Who Should Attend?

The SEMM Forum is for anyone involved in attracting, recruiting, or engaging students in their post-secondary experience in Canada. This includes strategic enrolment leaders, marketers, recruiters, registrars, senior administration, deans, student services and other professionals.

Here are some of the job titles of those that attended recent SEMM Forums:

  • Director of Recruitment and Admissions
  • Assistant Director, Student Recruitment
  • Director, Enrolment
  • Vice-President Academic Affairs and Registrar
  • Associate Director, Strategic Enrolment Management
  • Provost & Vice President
  • Registrar
  • Registrar & Director of Admissions
  • Associate Director, Student Services
  • Associate Registrar
  • Associate Registrar, Admissions & Recruitment
  • Associate Vice-President, Student Affairs
  • Enrolment Advisor
  • Chief Recruitment Officer
  • Dean
  • Recruitment Specialist
  • Director of Enrolment Services
  • Director of Finance
  • Director of Institutional Data Analysis & Planning
  • Director of Marketing
  • Director of Student Services
  • Director SEM
  • Manager, International Student Recruitment
  • Manager of Student Services & Athletics
  • Marketing & Recruitment Manager
  • Director of Admissions
  • Director of Communications and Marketing
  • Director, Admissions & Student Recruitment
  • Director, Academic Initiatives & Planning
  • Director, International Marketing & Recruitment
  • Director, Undergraduate Recruitment
  • Student Recruitment Officer
  • Registrar, Student Services
  • Executive Director of Student Experience
  • Executive Director, Student Services

Your Action Plan

1. Register your team today at the best rates. 1. Register your team today at the best rates.
2. Learn, make connections, and discover new strategies and tactics. 2. Learn, make connections, and discover new strategies and tactics.
3. Exceed your goals and objectives back on campus. 3. Exceed your goals and objectives.

Testimonials

See what past attendees say about the SEMM Forum.

"Every presentation I attended was well prepared, delivered professionally and had clear takeaways. It doesn't matter if you have been in the field for less than two years or 15 years. You will leave with knowledge you can start applying now."

Chanelle Landriault

Chanelle Landriault

Recruitment Manager, Le Collège Boréal

"SEMM is Canada's conversation. Participants come together to share their knowledge, experience and accomplishments with openness and a real willingness to help one another. It's like coming home to sit around the table with those who care about what I have to say and from whom I learn great lessons."

Mary Ross

Mary Ross

Registrar, University Canada West

"As an Associate Vice Provost, Strategic Enrolment Management, at one of Canada's medical doctoral universities, I appreciate the opportunity to connect with a variety of individuals (senior leaders through to those new to the field) to discuss emerging topics, trends, and best practices. I have not attended in a few years, and it reminded me that our environmental and cultural contexts are continuously changing and it is important to keep engaged."

Alison Pickrell

Alison Pickrell

Assistant Vice Provost, SEM, University of Saskatchewan

"As someone who is new to the field of recruitment, the SEMM forum provides not only "point in time" information, but credible and informed speakers to deliver it. Content, format, collaboration, expert delivery and support all combine to provide a Canadian event with great perspective."

Georgine Van de Mosselaer

Georgine Van de Mosselaer

Director of Advancement, Booth University College

"I've attended the SEMM Forum for several years now, and have always left with new ideas. I would definitely recommend those in education consider this event, be it delivered virtually or in-person."

Rita Chen

Rita Chen

Senior Manager, International Business Development, Seneca College

"The SEMM Forum is one of Canada's best opportunities to grow a deep understanding of enrolment management and marketing. The program is top-notch and so are the attendees; rarely do I see this type of high quality interaction between presenters and participants."

JP Rains

JP Rains

Director, Digital Strategy & Communications, Laurentian University

"The information presented was relevant to a wide range of post-secondary administrators. This is extremely important as communication between all levels of administration such as recruitment, marketing, student services, admissions and all other facets is needed in recruitment, retention and graduation initiatives."

Lorretta Neebar

Lorretta Neebar

Registrar & Director of Enrolment Management, University of Toronto Mississauga

"The SEMM Forum offers an insightful and engaging look at leading research and activity taking place across the higher-education landscape in Canada. It is a high-value learning opportunity for SEM professionals!"

Mark Kolanko

Mark Kolanko

Associate Registrar, Enrolment, St. Francis Xavier University

"I have worked in higher education communications for seven years but I just recently started a role focused on strategic recruitment communications. SEMM Forum was an incredibly timely and valuable introduction to a side of the student life cycle that is largely unfamiliar to me. I have some building blocks for success as I enter into this next chapter of my career. Thank you!"

Allie Downing

Allie Downing

Senior Communications Strategist, Recruitment & Admissions Enrolment Services, Wilfrid Laurier University

"I enjoyed learning from others in the field of enrollment management, marketing, and recruitment. The diverse perspectives they shared during the SEMM Forum were insightful and encouraging, and left me energized bringing back ideas for my institution."

Daniel Deschenes

Daniel Deschenes

Recruitment Officer, Campus Visitors, Brock University

"The SEMM Forum consistently provides a solid program with great opportunities to learn from and interact with our colleagues."

Tom Brophy

Tom Brophy

Senior Director, Student Affairs and Services, Saint Mary's University

View All

2022 Speakers

(2023 Speakers to be announced)

Panelist Headshot
Cara Krezek

Director, Co-op, Career & Experiential Education,
Brock University

Panelist Headshot
Ryan Sullivan

Associate Vice President Enrolment Management,
St. Thomas University

Panelist Headshot
Geraldine Jones

University Registrar & Associate Vice-President, Enrolment Services,
Brock University

Panelist Headshot
Emily Fjeldsted

Manager, Services for New Students,
Concordia University

Panelist Headshot
Charlene Marion

Director, Work Integrated Learning,
CEWIL Canada

Panelist Headshot
Bacel Younan

Associate Director, SEM Implementation,
British Columbia Institute of Technology

Panelist Headshot
Rachel Barreca

Manager, Strategic Initiatives in Student Affairs,
X University

Panelist Headshot
Jamie Bramburger

Manager, Community and Student Affairs,
Algonquin College

Panelist Headshot
Corey Hoare

Graduate Recruitment and Outreach Officer,
McGill University

Panelist Headshot
Lindsey Fair

AVP, Marketing,
SAIT

Panelist Headshot
Roxane Shawana

Indigenous Liaison Officer,
Conestoga College

Panelist Headshot
Vivian Tse

Director, Communications,
CPABC

Panelist Headshot
Rebecca Dirnfeld

Senior Student Recruitment Officer,
CPABC

Panelist Headshot
Nik Higgins

Co-Founder,
The Ambassador Platform

Panelist Headshot
Saurabh Malhotra

Senior Manager, International Recruitment & Market Development,
Fanshawe College

Panelist Headshot
Trevor J. Phillips

Manager, Indigenous Recruitment,
University of Alberta

Panelist Headshot
Jennifer Alabiso

Associate Director, Enrolment Service Operations,
Dalhousie University

Panelist Headshot
Lindsay Hennessey

Program Coordinator - Student Financial Support,
University of Alberta

Panelist Headshot
Dr. Paula Hayden

Dean, Teaching and Learning,
College of New Caledonia

Panelist Headshot
Dr. Tamara Chambers-Richards

Dean, Health Sciences,
College of New Caledonia

Panelist Headshot
Veronica Lefebvre

Indigenous Student Recruitment Officer,
Concordia University

Panelist Headshot
Margaret Colton

Facilitator of Academic Advising Support,
Concordia University

Panelist Headshot
Hannah Maracle

Indigenous Outreach Officer,
Loyalist College

Panelist Headshot
Zafar Syed

Chief Academic Officer,
LaSalle College Vancouver

Panelist Headshot
Cynthia Watson

Academic Program Developer,
LaSalle College Vancouver

Panelist Headshot
Natalie Letcher

Chair & Co-founder,
UniQuest

Panelist Headshot
Tom Gifford

International Audience Lead | Head of Student Recruitment,
RMIT University

Panelist Headshot
Kirk Kelly

Partner,
CRi

Panelist Headshot
Dr. Jeffrey Napierala

Senior Researcher,
HEQCO

Panelist Headshot
Natalie Pilla

Researcher,
HEQCO

Panelist Headshot
Graham Donald

President,
Brainstorm Strategy Group Inc.

Panelist Headshot
Vince Kanasoot

Communications Specialist,
CPABC

Panelist Headshot
Kimika Taniguchi

Digital Marketing Coordinator,
CPABC

Panelist Headshot
Marilyn Mason

Higher education consultant,
Edified

Panelist Headshot
Elissa Newall

Partner,
Edified

Panelist Headshot
Jennifer Husband

Campus Program Manager,
QuadReal Property Group

Panelist Headshot
Chris Bos

Director, Talent Acquisition and Employee Experience,
PwC Canada

Panelist Headshot
Brien Convery

Director, Talent Acquisition and Employee Experience,
Aecon Group Inc.

2022 Schedule

(2023 Schedule to be announced )

Day 1

Tues, Oct 25

Welcome & Opening Remarks

Time Icon11:30 - 12:15
Graham Donald headshot

Graham Donald

Founder & President, Brainstorm Strategy Group

Graham Donald is one of North America’s leading experts on attracting, recruiting, and engaging students and graduates.

He founded Brainstorm Strategy Group Inc. in 2003 to focus on improving students’ school-to-work transition by advising and training both the employers that hire students and the educators who support their career development on campus.

His clients have included KPMG, PwC, University of Toronto, Deloitte, GE, McGill University, HSBC, UBC, Rutgers University, Kraft, and many others.

He chairs several conferences annually including the Campus Recruiting Forums in cities across Canada and the USA; the Canadian Career Development Summit; and, the Strategic Enrolment Marketing & Management Forum. He also speaks regularly at conferences across the US and Canada.

Graham Donald is a firm believer in the value of a general arts education and makes use every day of the skills he developed pursuing a double-major in English and Literary Studies. He received both his BA and MBA from the University of Toronto.

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Concurrent Sessions

Data-Driven Student Recruitment and Outreach Strategy

Time Icon12:30 - 1:15

Why did a prospective student to apply to your institution? That is one of many questions that recruiters and higher-ed professionals ask themselves nowadays. With a plethora...

Why did a prospective student to apply to your institution? That is one of many questions that recruiters and higher-ed professionals ask themselves nowadays. With a plethora of possible strategies, it is increasingly challenging to implement the "right" one. Afterwards, how do you assess the results? In this informative presentation you will learn from McGill University using our real-world examples of graduate student recruitment, marketing, and outreach.

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Corey Hoare headshot

Corey Hoare

Graduate Recruitment and Outreach Officer, McGill University

Concurrent Sessions

Equity, Diversity and Inclusion: Towards an Institutional Cultural Shift

Time Icon12:30 - 1:15

As a group of colleagues exploring the conversation about challenges with racism, we would like to share our journey of reflection, learning, and growth and our influence...

As a group of colleagues exploring the conversation about challenges with racism, we would like to share our journey of reflection, learning, and growth and our influence across the institution.

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Dr. Tamara Chambers-Richards headshot

Dr. Tamara Chambers-Richards

Dean, Health Sciences, College of New Caledonia

Dr. Paula Hayden headshot

Dr. Paula Hayden

Dean, Teaching and Learning, College of New Caledonia

Concurrent Sessions

Strategic ReconciliAction: Allied Working Groups Advancing Reconciliation at University of Alberta

Time Icon1:30 - 2:15

From Sept 30 -- The National Day of Truth and Reconciliation until Oct 6, 2021, the University of Alberta hosted, for the first time in school history, Free Application Days...

From Sept 30 -- The National Day of Truth and Reconciliation until Oct 6, 2021, the University of Alberta hosted, for the first time in school history, Free Application Days for First Nations, Metis and Inuit (FNMI) applicants. This unprecedented and important initiative, which brought together strategic enrollment and marketing stakeholders from across the Registrar's Office, resulte in year-over-year increase of 35% in direct-entry Indigenous applicants. However, the story of how an equity-seeking idea materializes into a Reconili-"Action" is a dramatic one. Via moderated interview of the Co-Chairs of the Working Group on Indigenous Free Application Day (WGIFAD), presenters will tell the vital story of the heroes and villians of Free App Days, the challenges, the perils, and ultimately the victory. This will be a vital story to hear for any strategic enrollment and marketing specialist at any major Canadian institution who desires to advance reconiliation and respond thoughtfully to any of the "94 Calls to Action" of the Truth and Reconciliation Comission.

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Lindsay Hennessey headshot

Lindsay Hennessey

Program Coordinator - Student Financial Support, University of Alberta

Jennifer Alabiso headshot

Jennifer Alabiso

Associate Director, Enrolment Service Operations, Dalhousie University

Trevor J. Phillips headshot

Trevor J. Phillips

Manager, Indigenous Recruitment, University of Alberta

Concurrent Sessions

Connecting Language Proficiency, Placement, and Academic Success

Time Icon1:30 - 2:15

International students who do not speak English as their first language can succeed in meeting language admissions requirements by leveraging test taking techniques and...

International students who do not speak English as their first language can succeed in meeting language admissions requirements by leveraging test taking techniques and strategies associated with the major standardized language tests. This, however, may not accurately reflect their language proficiency. These students often struggle in their academic programs, having to repeat courses or move through with low achievement levels and minimal understanding of course content. How can we support these students with their language fluency and set them up for better outcomes? This presentation details our effort to systematically address this through a re-imagining and re-positioning of our English for Academic (EAP) program including the development and deployment of an in-house diagnostic test to help determine academic placement. The session will also address the challenges faced and strategies used in administering this intervention as it relates to student and admission staff perceptions. We end this session with some initial observations about the impact this is having on students' academic progression and success.

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Cynthia Watson headshot

Cynthia Watson

Academic Program Developer, LaSalle College Vancouver

Zafar Syed headshot

Zafar Syed

Chief Academic Officer, LaSalle College Vancouver

Concurrent Sessions

Digital Marketing: Recruiting Post-Secondary Students in a Digital World for a Professional Designation

Time Icon2:30 - 3:15

With over 38,000 CPA members and 6,000 candidates and students, the Chartered Professional Accountants of British Columbia (CPABC) is the second largest professional...

With over 38,000 CPA members and 6,000 candidates and students, the Chartered Professional Accountants of British Columbia (CPABC) is the second largest professional organization in BC. CPABC’s primary mandate is to protect the public and to do so, we need to ensure the profession can meet the current and future demand for CPAs by continuing to recruit and enroll CPA students. Our Student Recruitment & Employer Relations team delivered 99 info sessions and events to post-secondary students in April 2020 to March 2021 and our efforts are supported and augmented by robust low-cost digital marketing efforts from our External Communications team. Using a digital-focused marketing strategy, the two teams work collaboratively to engage and recruit post-secondary students to the CPA program by working with post-secondary institutions, their career centres, faculty, and student clubs and associations to support our future talent pool with their school to work transition. In this presentation, we will share how our in-house communications and student recruitment teams collaborate to deliver a cost-effective, multi-platform digital marketing strategy that engages post-secondary students. The presentation will showcase how CPABC has leveraged their student recruitment events, social media platforms (e.g. TikTok, Instagram, LinkedIn), and communications tools and resources (e.g. e-newsletters, editorials, podcasts) to provide resources for post-secondary students and recruit them into the CPA profession.

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Vince Kanasoot headshot

Vince Kanasoot

Communications Specialist, CPABC

Kimika Taniguchi headshot

Kimika Taniguchi

Digital Marketing Coordinator, CPABC

Rebecca Dirnfeld headshot

Rebecca Dirnfeld

Senior Student Recruitment Officer, CPABC

Vivian Tse headshot

Vivian Tse

Director, Communications, CPABC

Concurrent Sessions

Employer Panel: Do Our Post-Secondaries Graduate?

Time Icon2:30-3:15

We know that the majority of students attend university or college to improve their career prospects. The inherent promise is that our graduates will have more choice, a more...

We know that the majority of students attend university or college to improve their career prospects. The inherent promise is that our graduates will have more choice, a more fulfilling career, and higher income. While many individuals and organizations influence the curriculum at our institutions, we rarely hear from the talent acquisition professionals who engage with students, interview them, and ultimately help them launch their careers. Join us for this panel of campus recruiting professionals from diverse organizations that are involved directly in hiring your students and graduates. We'll address questions such as:

  • What are the top skills they seek?
  • Which skills are the most elusive?
  • Do some schools (despite having similar programs) develop grads that are more career-ready than others?
  • How can colleges and universities help address the DEI challenges faced by employers
  • What is missing from the education/industry partnership?

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Jennifer Husband headshot

Jennifer Husband

Campus Program Manager, QuadReal Property Group

Chris Bos headshot

Chris Bos

Director, Talent Acquisition and Employee Experience, PwC Canada

Brien Convery headshot

Brien Convery

Director, Talent Acquisition and Employee Experience, Aecon Group Inc.

Concurrent Sessions

What Can We Learn from How UK Universities Handle Enquiries?

Time Icon3:30 - 4:15

They say you never get a second chance to make a good first impression. Edified’s 2021 UK Enquiry Experience Tracker certainly proved that to be the case. In 2021 Edified ran...

They say you never get a second chance to make a good first impression. Edified’s 2021 UK Enquiry Experience Tracker certainly proved that to be the case. In 2021 Edified ran a mystery shopping exercise to test how 54 UK universities respond to student enquiries from domestic and international students. The research included 6 personas enquiring through multiple channels at each university.The results are fascinating and this presentation will share the data/insights and provide some practical recommendations on what universities can do to improve management of student enquiries. Practitioners will also share their experiences on the challenges and solutions when working inside complex organizations and finally, how these insights relate to the Canadian market.

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Marilyn Mason headshot

Marilyn Mason

Higher education consultant, Edified

Tom Gifford headshot

Tom Gifford

International Audience Lead | Head of Student Recruitment, RMIT University

Natalie Letcher headshot

Natalie Letcher

Chair & Co-founder, UniQuest

Elissa Newall headshot

Elissa Newall

Partner, Edified

Concurrent Sessions

First Year PSE Students’ Experiences During the COVID-19 Pandemic

Time Icon3:30 - 4:15

While the transition from high school to PSE is often complicated, those making that transition during the pandemic have done so with the added disruptions of school closures...

While the transition from high school to PSE is often complicated, those making that transition during the pandemic have done so with the added disruptions of school closures and online learning. Researchers at HEQCO conducted a survey of students who entered postsecondary from high school in 2020-21 to learn from their experiences. This presentation will share results from our survey including students’ perceptions of the pandemic’s impact on their learning, challenges they encountered, factors that supported their success, and their evolving openness to online learning. The presenters will also summarize HEQCO’s recommendations to colleges and universities with a view to helping students transition to and succeed in postsecondary studies.

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Dr. Jeffrey Napierala headshot

Dr. Jeffrey Napierala

Senior Researcher, HEQCO

Natalie Pilla headshot

Natalie Pilla

Researcher, HEQCO

Social Roundtable

Time Icon4:30 - 5:00

Day 2

Weds, Oct 26
Concurrent Sessions

How to harness the power of existing students to support new student recruitment

Time Icon11:30 - 12:15

We are proposing a balance of presentation with an interactive Q&A.; We will be taking a case study approach in conjunction with one of our customers Fanshawe College in Canada...

We are proposing a balance of presentation with an interactive Q&A.; We will be taking a case study approach in conjunction with one of our customers Fanshawe College in Canada who will be a co-presenter and available for Q&A.; We will add additional case study insights where appropriate to bring our presentation to life.

The core learning points from our presentation will be:

  • The benefits of a digital ambassador programme in student recruitment
  • How to set up a digital ambassador programme and engage students
  • How to integrate with your existing marketing to increase conversion
  • Why using student ambassadors can be a powerful recruitment tool
  • We will go through the steps of setting up an ambassador program and provide tips for success (even if it's not online yet)
  • How a digital ambassador program can be especially good for international recruitment and those seeking to increase the international breadth of their intake
  • We will demonstrate how a digital ambassador program can complement and amplify existing digital marketing

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Saurabh Malhotra headshot

Saurabh Malhotra

Senior Manager, International Recruitment & Market Development, Fanshawe College

Nik Higgins headshot

Nik Higgins

Co-Founder, The Ambassador Platform

Concurrent Sessions

Less Talk, More Action: Real Retention Really Working

Time Icon11:30 - 12:15

In this joint presentation between Concordia University, Ryerson University and CRi Inc., we will explore the process of getting a functioning and effective retention system in...

In this joint presentation between Concordia University, Ryerson University and CRi Inc., we will explore the process of getting a functioning and effective retention system in place. This will include a look at how the institutions identify students at risk and the methods they use to reach out to them. We'll share insights into how these processes got started, what went right, what went wrong, and lessons we learned along the way. We'll also discuss how to get entering students to take part and what we found to be the most effective messaging and methods of reaching out to students. And finally, we'll provide examples of what the students themselves say about the interventions they received.Join us for this opportunity to learn from our successes and mistakes and you'll be rewarded with ideas and processes you can implement on your own campus.

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Emily Fjeldsted headshot

Emily Fjeldsted

Manager, Services for New Students, Concordia University

Rachel Barreca headshot

Rachel Barreca

Manager, Strategic Initiatives in Student Affairs, X University

Margaret Colton headshot

Margaret Colton

Facilitator of Academic Advising Support, Concordia University

Kirk Kelly headshot

Kirk Kelly

Partner, CRi

How to Leverage Career Development and Work-Integrated Learning as a Pillar of Your SEM Strategy

Time Icon12:30 - 1:15

Almost every student (and their families) are thinking about career outcomes when they consider prospective post-secondary institutions. This is one of the reasons for the...

Almost every student (and their families) are thinking about career outcomes when they consider prospective post-secondary institutions. This is one of the reasons for the growth of co-op programs as well as "career-focused" majors. It is also one of the reasons that enrolment has suffered for many programs that are perceived as less "practical". At the same time, many students suffer academically, or drop out altogether, when they are unable to find a career goal to motivate them to succeed.

Join us as this panel of experts in career development, co-operative education, and all forms of work-integrated learning discuss how their institutions have been able to address students' career concerns; create opportunities for them to succeed academically in any major; and, transition confidently from academic studies into fulfilling careers. You'll not only hear about the growth of these programs, but also how they have become key components in achieving institutional goals.

Listen in and discover ways to ensure that student career development becomes a fundamental component of your student recruitment and enrolment management strategy.

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Charlene Marion headshot

Charlene Marion

Director, Work Integrated Learning, CEWIL Canada

Cara Krezek headshot

Cara Krezek

Director, Co-op, Career & Experiential Education, Brock University

A Strategic View of Indigenous Student Recruitment with the Aboriginal Post-Secondary Information Program (APSIP)

Time Icon2:30 - 3:15

An overview of the Aboriginal Post-Secondary Information Program. The evolution from an informal grassroots group of Indigenous recruitment officers to a non-competitive...

An overview of the Aboriginal Post-Secondary Information Program. The evolution from an informal grassroots group of Indigenous recruitment officers to a non-competitive formalized group over the past decade. This presentation will highlight how APSIP has pivoted to an online virtual tour during the pandemic. It will also explore how we will integrate these new skills to maintain and promote our community connections throughout the year with Indigenous Learners, Educators and Community Education Advocates.

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Roxane Shawana headshot

Roxane Shawana

Indigenous Liaison Officer, Conestoga College

Hannah Maracle headshot

Hannah Maracle

Indigenous Outreach Officer, Loyalist College

Veronica Lefebvre headshot

Veronica Lefebvre

Indigenous Student Recruitment Officer, Concordia University

Perspectives on SEM in Canada: A Leaders’ Panel Discussion

Time Icon3:30 - 4:15

Each institution has a different experience with strategic enrolment management. But there is plenty of common ground as well and there are tremendous benefits to sharing...

Each institution has a different experience with strategic enrolment management. But there is plenty of common ground as well and there are tremendous benefits to sharing practices among peers.

Join us for this lively discussion about the challenges and successes experienced on campuses across Canada. We'll explore questions such as:

What are the most difficult aspects of managing SEM?
How do you know when you are successful?
What are the biggest barriers to success?
How do you get faculty to support change?
Who are your most important allies?

Listen in on the discussion and take the opportunity to pose your own questions to the panel. Hear how others have overcome difficulties and get a fresh perspective on your own efforts.

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Ryan Sullivan headshot

Ryan Sullivan

Associate Vice President Enrolment Management, St. Thomas University

Geraldine Jones headshot

Geraldine Jones

University Registrar & Associate Vice-President, Enrolment Services, Brock University

Bacel Younan headshot

Bacel Younan

Associate Director, SEM Implementation, British Columbia Institute of Technology

Jamie Bramburger headshot

Jamie Bramburger

Manager, Community and Student Affairs, Algonquin College

Closing Remarks

Time Icon4:15 - 4:20
Graham Donald headshot

Graham Donald

Founder & President, Brainstorm Strategy Group

Graham Donald is one of North America’s leading experts on attracting, recruiting, and engaging students and graduates.

He founded Brainstorm Strategy Group Inc. in 2003 to focus on improving students’ school-to-work transition by advising and training both the employers that hire students and the educators who support their career development on campus.

His clients have included KPMG, PwC, University of Toronto, Deloitte, GE, McGill University, HSBC, UBC, Rutgers University, Kraft, and many others.

He chairs several conferences annually including the Campus Recruiting Forums in cities across Canada and the USA; the Canadian Career Development Summit; and, the Strategic Enrolment Marketing & Management Forum. He also speaks regularly at conferences across the US and Canada.

Graham Donald is a firm believer in the value of a general arts education and makes use every day of the skills he developed pursuing a double-major in English and Literary Studies. He received both his BA and MBA from the University of Toronto.

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Social Roundtables

Time Icon4:30 - 5:00

Registration Rates

date IconMay 10 - 11, 2023

Location IconVirtual

$345

Very Early-Bird

Register before Feb 2

Register Now
$445

Early-Bird

Register before Feb 23

$595

Regular

Register before April 27

$695

Late

Register before May 11

FAQs

Expand FAQ
Is the SEMM Forum right for me?

Are you involved in attracting, recruiting, or engaging students in their post-secondary experience in Canada? If the answer to this question is yes, then the SEMM Forum is right for you. This includes strategic enrolment leaders, marketers, recruiters, registrars, senior administration, deans, student services and other professionals. Check out the “Who Should Attend?” section here.

Expand FAQ
What's the benefit of a program focused on Canadian practices?

We’re Canadian, eh? SEM is very different in other countries. We believe that when professionals learn from peers at other institutions who have similar goals, students, systems and constraints and share Canadian-made solutions across silos, organizational goals can be achieved and students benefit as a result. The SEMM Forum provides an opportunity for everyone on campus to have a positive and sustainable impact on the institutional outcomes that support student success.

Expand FAQ
Can I take advantage of group rates before I know who’s joining me?

Yes! To take advantage of group rates and early discounts, simply purchase the number of tickets you want and enter “TBD” for any attendee names you don’t have confirmed yet.

You can also transfer registrations between team members at any time at no cost.

(Please note however that there are penalties for cancellations as per our policy here: https://semmforum.ca/registration/#cancellation)

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Will this just be a series of webinars?

Absolutely not. Of course, there will be great live presentations, hands-on workshops, and panel discussions. But there will also be opportunities to network 1:1 via chat and video, collaborate in roundtables, meet with vendors at their exhibits, and connect directly with experts.

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What is the schedule and time commitment?

The program will run May 10 & 11, 2023 for a little more than half a day each day: 11:30 AM – 5:00 PM Eastern time. Local times can be found here: semmforum.ca/registration

Please note that we don’t expect you to participate in every session. You can choose the ones that are most relevant to you; take time to network and meet with other participants; tour the exhibits; jump into a roundtable discussion; and, take breaks to stretch your legs.

Additionally you’ll receive a year’s access to the presentation recordings included with your registration.

This will give you an opportunity to listen to any sessions you may have missed whenever you’d like.

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Will there be recordings available?

Yes! All registrations include free access to the recordings for 12 months.

2022 Sponsors

If you're interested in sponsoring this year's SEMM Forum, please contact Jennifer Powell,
via jennifer@brainstorm.ca to learn about available opportunities.