Develop a SEM culture across your institution Develop a SEM culture across your institution
Discover innovative approaches from peers Discover innovative approaches from peers
Implement changes to achieve your goals Implement changes to achieve your goals

Why SEMM Forum?

Our goal is student success. The outcome is institutional success.

When professionals learn from peers at other institutions and share Canadian-made solutions across silos, organizational goals can be achieved and students benefit as a result.

SEMM Forum provides an opportunity for everyone on campus to have a positive and sustainable impact on the institutional outcomes that support student success.

Register Now Register Now

Develop a SEM culture across your institution:

Explore every factor impacting enrolment Explore every factor impacting enrolment
Learn from colleagues and peers across Canada Learn from colleagues across Canada
Get your whole team on the same page by learning together Get your whole team on the same page by learning together

Your Action Plan

1. Register your team today at the best rates. 1. Register your team today at the best rates.
2. Learn, make connections, and discover new strategies and tactics. 2. Learn, make connections, and discover new strategies and tactics.
3. Exceed your goals and objectives back on campus. 3. Exceed your goals and objectives.

Testimonials

See what past attendees say about the SEMM Forum.

"Every presentation I attended was well prepared, delivered professionally and had clear takeaways. It doesn't matter if you have been in the field for less than two years or 15 years. You will leave with knowledge you can start applying now."

Chanelle Landriault

Chanelle Landriault

Recruitment Manager, Le Collège Boréal

"SEMM is Canada's conversation. Participants come together to share their knowledge, experience and accomplishments with openness and a real willingness to help one another. It's like coming home to sit around the table with those who care about what I have to say and from whom I learn great lessons."

Mary Ross

Mary Ross

Registrar, University Canada West

"As an Associate Vice Provost, Strategic Enrolment Management, at one of Canada's medical doctoral universities, I appreciate the opportunity to connect with a variety of individuals (senior leaders through to those new to the field) to discuss emerging topics, trends, and best practices. I have not attended in a few years, and it reminded me that our environmental and cultural contexts are continuously changing and it is important to keep engaged."

Alison Pickrell

Alison Pickrell

Assistant Vice Provost, SEM, University of Saskatchewan

"As someone who is new to the field of recruitment, the SEMM forum provides not only "point in time" information, but credible and informed speakers to deliver it. Content, format, collaboration, expert delivery and support all combine to provide a Canadian event with great perspective."

Georgine Van de Mosselaer

Georgine Van de Mosselaer

Director of Advancement, Booth University College

"I've attended the SEMM Forum for several years now, and have always left with new ideas. I would definitely recommend those in education consider this event, be it delivered virtually or in-person."

Rita Chen

Rita Chen

Senior Manager, International Business Development, Seneca College

"The SEMM Forum is one of Canada's best opportunities to grow a deep understanding of enrolment management and marketing. The program is top-notch and so are the attendees; rarely do I see this type of high quality interaction between presenters and participants."

JP Rains

JP Rains

Director, Digital Strategy & Communications, Laurentian University

"The information presented was relevant to a wide range of post-secondary administrators. This is extremely important as communication between all levels of administration such as recruitment, marketing, student services, admissions and all other facets is needed in recruitment, retention and graduation initiatives."

Lorretta Neebar

Lorretta Neebar

Registrar & Director of Enrolment Management, University of Toronto Mississauga

"The SEMM Forum offers an insightful and engaging look at leading research and activity taking place across the higher-education landscape in Canada. It is a high-value learning opportunity for SEM professionals!"

Mark Kolanko

Mark Kolanko

Associate Registrar, Enrolment, St. Francis Xavier University

"I have worked in higher education communications for seven years but I just recently started a role focused on strategic recruitment communications. SEMM Forum was an incredibly timely and valuable introduction to a side of the student life cycle that is largely unfamiliar to me. I have some building blocks for success as I enter into this next chapter of my career. Thank you!"

Allie Downing

Allie Downing

Senior Communications Strategist, Recruitment & Admissions Enrolment Services, Wilfrid Laurier University

"I enjoyed learning from others in the field of enrollment management, marketing, and recruitment. The diverse perspectives they shared during the SEMM Forum were insightful and encouraging, and left me energized bringing back ideas for my institution."

Daniel Deschenes

Daniel Deschenes

Recruitment Officer, Campus Visitors, Brock University

"The SEMM Forum consistently provides a solid program with great opportunities to learn from and interact with our colleagues."

Tom Brophy

Tom Brophy

Senior Director, Student Affairs and Services, Saint Mary's University

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Preliminary Program Details

(Many more presentations and a full schedule will be announced soon)

Keynote

A Transformative Opportunity: Building Towards the Future of Post-Secondary Education

We have seen incredible growth in human prosperity and possibilities over the past centuries. We have often attributed human progress to technology and, indeed, everything but our people – all our people. Over the past three years the pandemic shone a...

We have seen incredible growth in human prosperity and possibilities over the past centuries. We have often attributed human progress to technology and, indeed, everything but our people – all our people. Over the past three years the pandemic shone a spotlight – and in many cases, exacerbated – economic inequities experienced by Black, Indigenous and racialized communities, people with disabilities and women. As we rebuild and recover, instead of simply reconstructing the status quo, we have an opportunity to enact transformative changes that can benefit both our economy and our society as we build towards the future.

Post-secondary institutions can play a critical role in (a) cultivating a foundation of equity, reconciliation and belonging, (b) improving access to educational opportunities, (c) addressing tremendous economic and technological turbulence, and (d) providing an environment for diverse learners to succeed. Part of our challenge is matching our stated values to our realized outcomes as we build towards the future.

Attend Dr. Gervan Fearon’s keynote address to hear about how post-secondary institutions can make meaningful inclusion part of their core community expectations, policies, practices, and strategies as well as succeed in meeting the economic and technological challenges of our times. Join this critical discussion on moving to and beyond the ROI of EDI.

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Dr. Gervan Fearon headshot

Dr. Gervan Fearon

President, George Brown College

Dr. Gervan Fearon became President of George Brown College in August 2021. Working with colleagues across the college, he aims to support career-oriented programs to meet the needs of students and the demands of employers; advance college-led research; and enhance community engagement. With a proven track record of collaboration, transformative leadership and engaging higher learning communities in a shared mission, he leads George Brown’s efforts to provide transformative education opportunities that benefit learners, industry and the greater community.

Gervan previously served as the President and Vice-Chancellor at Brock University and at Brandon University. He has also held numerous progressive roles in post-secondary education, including Vice-President, Academic, at Brandon University; Dean of the G. Raymond Chang School of Continuing Education at Ryerson University; Associate Dean at York University’s Atkinson Faculty of Liberal and Professional Studies; Visiting Scholar at the University of Washington; and as an Associate Professor at York University. Gervan also has a strong teaching and research record.

His career also included serving as the Executive Assistant to the Deputy Minister at the Ontario Ministry of Agriculture, Food and Rural Affairs and a Senior Analyst at the Treasury Board, Ontario Ministry of Finance. He has also served on numerous community boards, including Ontario Trillium Foundation, Brandon Urban Aboriginal Peoples’ Council, United Way Niagara, Greater Niagara Chamber of Commerce, and the Chinese Cultural Centre of Greater Toronto. He was also Co-Chair of the Niagara Region’s Community Safety and Well-Being Planning Committee, Chair of the Budget and Audit Committee of Council of Ontario Universities, and President of Tropicana Community Services.

Gervan was a co-founder of the Canada Caribbean Institute, along with Sir Hilary Beckles, Vice-Chancellor, The University of the West Indies. Gervan is a recipient of the Queen Elizabeth II Diamond Jubilee Medal (2013), The Michaëlle Jean Foundation Influencer Award (2017), The University of the West Indies Vice-Chancellor's Award (2020) and several other awards of recognition. 

He holds a Ph.D. in economics from the University of Western Ontario and received his master’s and bachelor’s of science degrees in agricultural economics from the University of Guelph. He holds a Chartered Professional Accountant designation (CPA, CGA) and Institute of Corporate Directors designation (ICD.D).

On May 24, 2021, Gervan gave an interview to CBC Radio's Metro Morning Toronto. Interview transcript.

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Keynote

Surfing the Waves of Change: New Opportunities Emerging from Turbulence

In turbulent times, visionary leaders and their committed crews recognize the winds of change, reset their sails and change course as necessary. The past few years have disrupted our work, study, family and social lives, magnified pre-existing inequities...

In turbulent times, visionary leaders and their committed crews recognize the winds of change, reset their sails and change course as necessary. The past few years have disrupted our work, study, family and social lives, magnified pre-existing inequities and vulnerabilities, and accelerated the evolution of technological change. Labour market shifts and automation are driving continuous innovation in our programs. Our students’ diverse hardships and challenges have prompted more flexible policies and procedures, more intense student coaching, bridging and onboarding programs, and more extensive service hours and channels. Instructors and students alike have come to value new pedagogies, technologies and resources, while also appreciating the unique affordances of gathering face-to-face on campus. The pandemic has ushered in an era of unprecedented uncertainty, and a more fluid future for higher ed that will blend disciplines, drive more flexible services and credentials, and blur the lines between online and on-campus, learning and work, virtual and reality.

Despite the challenges of chaos, times of turbulence and crisis are also moments of opportunity for nimble institutions and departments to regroup, rethink our strategies and markets, and refocus our resources. In this dynamic session, higher ed futurist Ken Steele will attempt to still some of the current chaos, provide a long-range view toward the horizon, and help us appreciate some emerging opportunities for enrolment and marketing professionals.

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Ken Steele headshot

Ken Steele

Higher Education Strategist, Eduvation

Ken Steele is Canada’s best-known higher ed futurist, facilitator and consultant in branding, marketing and innovation. As a former Shakespeare scholar and instructor, technology consultant, marketer and entrepreneur, Ken brings a unique, wide-ranging perspective and divergent thinking to college and university strategic planning, marketing and enrolment management.

Worldwide, more than 30,000 higher ed professionals have come to know Ken as a definitive source of breaking news, bright ideas, strategic foresight, and thoughtful insight. He co-founded Canada’s largest PSE market research firm, created a leading daily news digest, and has written dozens of articles and white papers, and hundreds of research reports and environmental scans.

Ken monitors worldwide developments shaping the future of higher education in real time, writes a free daily newsletter (the Eduvation Insider), produces a video webcast (Ten with Ken), and convenes national roundtables of higher ed marketers. He sits on eCampus Ontario’s Virtual Learning Advisory Committee, and has consulted with hundreds of colleges and universities – from New England to New Zealand – helping them interpret market research, understand their competitive context, distil their institutional “Brand Chemistry,” and nurture a culture of innovation across campus.

If you haven’t heard Ken speak before, take a look at his introduction video here.

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From A to Gen Z: What Students Really Want

Enrolment marketers face competing demands and an ever-changing landscape. But the chief concern that guides their decision-making is understanding the thoughts of feelings of this unique generation of students. Gen Z surveys are ten a penny - but there...

Enrolment marketers face competing demands and an ever-changing landscape. But the chief concern that guides their decision-making is understanding the thoughts of feelings of this unique generation of students. Gen Z surveys are ten a penny - but there are two fundamental problems with them. First, they aren't tailored to the higher education experience. The way Gen Z interacts with brands is interesting, but it's not representative of their journey to one of the most important decisions of their life so far. And second, surveys don't accurately capture the true feelings and thoughts of respondents. Unibuddy's chat technology uniquely positions us to offer a window of insight into students' true sentiments about the higher education decision process.

We've facilitated more than 12 million messages from prospective students, sent to universities around the world, about their worries, expectations, and aspirations about higher education. They're asking questions about everything from course structure, to dorms, to nightlife. We'll share our machine learning powered analysis of millions of messages that show what students truly care about and when, and how those topics differ based on individual demographics. We'll showcase success stories from our 500+ university partners to illustrate what all of this means for institutions. By the end of the session, attendees will understand what Gen Z students truly want, in their own words, and how their institution can deliver that experience.

The session will be delivered by Nina Bilimoria Angelo, Chief Marketing & Strategy Officer at Unibuddy. A seasoned higher education expert, Nina has held leadership positions at education companies including Top Hat and Pearson.

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Nina Bilimoria Angelo

Chief Marketing and Strategy Officer, Unibuddy

Nina Bilimoria Angelo is Unibuddy's Toronto based Chief Marketing and Strategy Officer. In this capacity, Angelo will support the global expansion of Unibuddy's unique peer-to-peer platform that allows institutions to help students make crucial decisions about where to go to school, what to major in, and how to make the most of their higher ed experience. Prior to joining Unibuddy, Angelo led teams at Top Hat, Pearson and HP and advised Fortune 500 companies as a management consultant. A seasoned higher ed leader, Angelo specializes in strategy creation, product conceptualization and testing, positioning and messaging, brand advocacy, and generally bringing order to chaos. "At such a critical time in higher ed's evolution, students need peer support now more than ever," Angelo says. "I am thrilled to contribute to the growing success of Unibuddy, where I believe we are helping improve educational return-on-investment for all students."

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Additional Presenter TBA

The Role of Data Integrity in the Changing Landscape of Higher Education Marketing

With the world in constant state of flux, this presentation offers timely insights to help institutional marketers and higher-ed leaders hone their strategies to drive sustained success. Join Anthology as we explore a wide range of trends impacting...
With the world in constant state of flux, this presentation offers timely insights to help institutional marketers and higher-ed leaders hone their strategies to drive sustained success. Join Anthology as we explore a wide range of trends impacting institutions' ability to successfully navigate the highly dynamic higher-education environment including leveraging data to meet changing student expectations, trust, escalating complexity and competition.

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Kara Eldersveld

Executive Director, Online Program Experience, Anthology

Kara Eldersveld specializes in developing transparent, mutually beneficial partnerships with colleges and universities that focus on prioritized growth opportunities. Every institution has a unique recipe for growth and Kara has a proven track record of assembling complex and strategic solutions that leverage expertise across academic program strategy, marketing, enrolment and course design/development. Prior to Blackboard, Kara was the Director of Marketing and Enrolment Strategy at Rice University. During her time there she worked closely with university leadership to develop a university-wide program portfolio strategy that included more than 300 non-credit and certificate programs. She also developed an in-house workflow around market research, program performance, governance, instructional design, marketing, advertising, enrolment, admissions, and student services. Prior to Rice, Kara worked as the head of strategy and accounts at two different award-winning advertising firms, serving a variety of clients, from k-12, higher-ed, non-profits, entertainment, and hospitality. Her corporate and high-education experience gives her a unique perspective around how to solve for the complexities of building a successful strategic online program portfolio from the ground up. Kara holds an B.A. from Miami University in Mass Communications.

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John F. Albanese

Dean of Enrollment, Glasgow Caledonian New York College

John F. Albanese is an experienced leader in admissions, enrolment, and student affairs. He is student-centered and data-driven, with expertise in recruitment and enrolment strategy and curating the student experience. John closely follows the data and trends in the prospective student marketplace and has led enrolment growth at several universities. He is inspired by the transformative experience students achieve with the right direction and support and has focused on integrating key functional areas to optimize student success. John’s most recent roles prior to joining GCNYC include leading recruitment, enrolment, and student services for MBA and MS programs at Baruch College-City University of New York and the University of San Francisco.

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Write Emails That Students (or Anyone) Will Read…or Why Bother?

How many emails do you write in a day? How many do you read? And do you really read every single one of them, word for word?

My guess is no. So then put yourself in a student's shoes: at the height of student recruitment/admission/conversion,...

How many emails do you write in a day? How many do you read? And do you really read every single one of them, word for word?

My guess is no. So then put yourself in a student's shoes: at the height of student recruitment/admission/conversion, how many emails fill their inbox? We already know the adage, "students don't read". But why? Because we aren't writing with them in mind. We're writing with us, our objectives, our daily tasks, our institutional goals in mind. Let's spend a bit of time learning why students don't read your emails and a lot of time learning how to change that. We'll use a method I call FIB: F-pattern meets Inverted Pyramid meets BuzzFeed. Using this method, we experienced an email open rate that was 44% higher than the industry standard! Join me to find out why!

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Angi Roberts

Assistant Registrar, Marketing and Communications, University of Guelph

Angi is an accomplished communications professional with 20+ years of experience in higher education, focusing on marketing and communications using traditional and digital media, brand development, and storytelling. She is a mom of two, a pastel and watercolour artist, the queen of list-making and pie-baking. She's a dog mom of two labs, she loves the outdoors, and she loves a good hot dog. She considers herself an expert loader of dishwashers (although, her husband will disagree), and despite her skills in digital communications, she is very particular about her pens. She was around when email became a 'thing'.

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Graeme Collins

Assistant Manager, International Digital Marketing and Communications, University of Guelph

Digital Tools and Data Insights to Improve Enrolment Forecasting and Conversion

Canadian higher education institutions are under increasing pressure to apply a strategic enrolment management approach to international recruitment in order to meet a variety of different goals including higher conversion rates, nationality...

Canadian higher education institutions are under increasing pressure to apply a strategic enrolment management approach to international recruitment in order to meet a variety of different goals including higher conversion rates, nationality diversification and targeting recruitment efforts for undersubscribed programs. In order to make the best possible decisions to achieve these goals, institutions need to have accurate and understandable data relevant to their target markets and the decision factors their students consider when deciding where and what to study.

ApplyBoard has developed a suite of digital analysis tools - the Insights Dashboard - specifically designed to help institutions access and interpret the data needed to guide their international enrolment strategies. In our presentation, ApplyBoard will introduce the various features of the Insights Dashboard tool, and a University partner will demonstrate how they used the Insights Dashboard to collect and analyze key institutional and IRCC data needed to guide their enrolment forecasting and conversion efforts.

Particular attention will be paid to how the Knowledge Pyramid model (moving from Data to Information to Knowledge to Wisdom) can be applied to develop a successful international recruitment strategy. A fifteen minute Q&A session will further enable us to share lessons learned from our experiences.

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Craig Haney

Director of Business Development, ApplyBoard

Craig has worked with and for the most innovative companies in Canada for the past 15 years. Craig is currently the Head of AB Solutions for ApplyBoard, one of Canada’s fastest growing companies, and the largest international student platform in the world.

ApplyBoard’s newest product, Insights Dashboard, is reinventing how higher education institutions navigate the race for global talent. Craig’s team has developed this product from the ground up to provide the top Institutions in Canada with data and insights that are unique in the industry.

Craig has an undergraduate degree from Western University (London, Ontario), a Masters of Business, Entrepreneurship, and Technology (MBET) from the University of Waterloo. He has been part of leadership teams of large and small companies leading change initiatives wherever he has gone.

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Thank You for Being a Friend: How York’s AI Tool Helped Students Thrive Through the Pandemic and Back to Campus

When York University launched SAVY, its AI-driven student virtual assistant in January 2020, they couldn't predict that just two months later, the COVID-19 pandemic would disrupt in-person education and impact students.

With students learning...

When York University launched SAVY, its AI-driven student virtual assistant in January 2020, they couldn't predict that just two months later, the COVID-19 pandemic would disrupt in-person education and impact students.

With students learning remotely, SAVY quickly became a key support, providing access to 24/7 help throughout the pandemic. In this session, attendees will learn how SAVY quickly pivoted to become a resource for COVID-19 information, provide mental health support, and be a friend and guide for students – and how SAVY is equally supporting students as they return to campus.

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Vidur Kalive

AI Architect, York University

Vidur Kalive is the Artificial Intelligence Architecture Lead at York University, with responsibility for multiple projects that are aimed at integrating AI and Machine Learning into different aspects of the student experience at the university, including SAVY, York University's Student Virtual Assistant. Vidur has a Bachelor's degree in Engineering and a Master's degree in Business. He has over 5 years' of experience working in the higher education sector. In his previous role, Vidur worked with Deakin University in Melbourne, Australia, where among other things, he helped develop Deakin's AI student virtual assistant using IBM Watson, which at the time was the first implementation of its kind anywhere in the world.

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Nick Valentino

Program Manager, Student Success Initiatives, York University

Nick is currently responsible for the success of SAVY AI – York University's student virtual assistant, with capabilities to navigate York students to resources for academic success, health and wellness, student life, campus services and career development. He brings to this role almost 25 years of experience in marketing, communications, web and application development, and project management. Nick has also led York University's Division of Students' choices of CMS, CRM, and email management solutions and the creation of communications strategies and online protocols. He now spends his time finding ways to leverage technology to aid in student success.

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Surf Camp 101: Rad Skills for a Fluid Future

This interactive workshop picks up where Ken Steele’s “Surfing the Waves of Change” keynote left off, considering the implications of turbulent times and the emerging opportunities for enrolment, marketing and student services. But we’ll also wade...

This interactive workshop picks up where Ken Steele’s “Surfing the Waves of Change” keynote left off, considering the implications of turbulent times and the emerging opportunities for enrolment, marketing and student services. But we’ll also wade into the fundamentals of nurturing entrepreneurial thinking and an innovation mindset – for yourself, your team, and the broader campus community – so that you can surf the crests and curls with confidence, leveraging the awesome currents of change without getting “wiped out.”

To identify and pursue the most “righteous” opportunities, you’ll inevitably have to overcome long standing traditions of academic risk-aversion and hypercriticism, fierce competition for limited resources, and deep-rooted anxieties about “rocking the boat.” But the world’s most innovative organizations bring diverse perspectives to bear, unlock the creativity and drive of entrepreneurial thinkers, provide them with resources and time to experiment, and foster a climate of trust, curiosity and adventure where bold new ideas can bubble to the top and truly flourish.

With a bit of effort, talent, and luck, you’ll leave this session better prepared to “hang ten” with the best of them, using some actionable techniques to contribute to a more nimble and entrepreneurial institution.

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Ken Steele headshot

Ken Steele

Higher Education Strategist, Eduvation

Ken Steele is Canada’s best-known higher ed futurist, facilitator and consultant in branding, marketing and innovation. As a former Shakespeare scholar and instructor, technology consultant, marketer and entrepreneur, Ken brings a unique, wide-ranging perspective and divergent thinking to college and university strategic planning, marketing and enrolment management.

Worldwide, more than 30,000 higher ed professionals have come to know Ken as a definitive source of breaking news, bright ideas, strategic foresight, and thoughtful insight. He co-founded Canada’s largest PSE market research firm, created a leading daily news digest, and has written dozens of articles and white papers, and hundreds of research reports and environmental scans.

Ken monitors worldwide developments shaping the future of higher education in real time, writes a free daily newsletter (the Eduvation Insider), produces a video webcast (Ten with Ken), and convenes national roundtables of higher ed marketers. He sits on eCampus Ontario’s Virtual Learning Advisory Committee, and has consulted with hundreds of colleges and universities – from New England to New Zealand – helping them interpret market research, understand their competitive context, distil their institutional “Brand Chemistry,” and nurture a culture of innovation across campus.

If you haven’t heard Ken speak before, take a look at his introduction video here.

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Building Bridges in SEM to Cut Across Differing Stakeholder Needs

As a SEM leader, you will be acutely aware of the various stakeholder needs, expectations and demands that are placed on you and your team on a regular basis. How do you maintain strategy when you are pushed and pulled in so many directions, some of which...

As a SEM leader, you will be acutely aware of the various stakeholder needs, expectations and demands that are placed on you and your team on a regular basis. How do you maintain strategy when you are pushed and pulled in so many directions, some of which are not rooted in organizational strategy but rather, narrow scope views?

This session will provide insights and pragmatic approaches to maintaining SEM momentum and direction in a way that balances stakeholder engagement with organizational strategy and will build on years of successful SEM outcomes in an environment that has launched more than 40 new programs in 10 years, and growing from 2400 to more than 9000 students.

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Shawn Chorney

Vice President Strategic Infrastructure, Indigenous and Learner Services, Canadore College

Shawn Chorney is currently serving his 13th year as vice president at Canadore College in North Bay, Ontario.

Progressive, collaborative, innovative, and inclusive in support of delivering above established targets, are terms that have been used by both internal and external college stakeholders when describing Chorney's tenure as vice president. Chorney has collaborated with and led a team of dedicated and talented colleagues to establish Canadore as a college of choice that supports its learners as unique stakeholders of their college. This work has included the stewardship of comprehensive strategies and frameworks linked to mental health, equity, diversity and inclusion, sustainable development, and Indigenous education. This passion includes social innovation as evidenced through project leadership linked to clean water, sustainable food development, seniors' social inclusion, and The Village, Canadore's ground-breaking approach to educating health and wellness professionals.

Under Chorney's leadership, the College has secured more than $25M to develop and foster social innovation through programs and services. These include initiatives such as iCan Lead, the student leadership program developed by Canadore and poverty reduction efforts in the region including the Nipissing Poverty Reduction Through Education Program.

Prior to his time at Canadore, Chorney led campus expansion and renewal efforts at Northern College as both Associate Regional Director, South Region, and as Manager of the College Foundation. Chorney previously held positions at the United Way as Executive Director and in the private sector as a successful and results-driven entrepreneur.

Chorney currently serves on numerous boards and committees including the Colleges and Institutes Canada National Advisory Committee on Equity, Diversity and Inclusion and as a member of the Ontario College Athletics Association Board of Directors. Chorney is a 2009 recipient of the Ontera Youth Leadership Award, 2015 alumnus of the Governor Generals Canadian Leadership Conference, and 2017 recipient of the Colleges and Institutes Canada Award for Leadership.

Chorney holds numerous training designations in mental health disciplines, cross-cultural competency, human resources, and strategic organizational planning. He earned his Bachelor's Degree from Laurentian University and a Master of Business Degree from the University of Phoenix.

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Jeannette Miron

Registrar and Senior Director Student Success, Canadore College

Access, Awareness and Success – Building an Equity Ambassador Program

This session will focus on building a program intended to assist in increasing the diversity of the undergraduate student population by providing peer support to applicants from equity-seeking backgrounds; applicants can ask questions and receive support from...
This session will focus on building a program intended to assist in increasing the diversity of the undergraduate student population by providing peer support to applicants from equity-seeking backgrounds; applicants can ask questions and receive support from current students from equity-seeking backgrounds. We will highlight growing our program from 5 initial ambassadors in the winter of 2020 to a current staff of over 20. We will touch on utilizing government grants to build the program, offering professional development opportunities to our staff and testimonials from both our team and incoming students who have interacted with our ambassadors. We will end our session with time for a Q&A with attendees.

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Ryan Snowdon

Strategic Enrolment Management Lead, Faculty of Arts and Science, Queen's University

Ryan Snowdon is the Strategic Enrolment Management Lead in the Faculty of Arts and Science at Queen’s University. In this role, Ryan guides the faculty in all matters of enrolment and retention including the development of transfer opportunities and pathways. Ryan has over 10 years of experience working in Undergraduate Admissions at Queen’s where he was integral in developing a First-Generation Pathway while continuing to oversee key initiatives such as the Indigenous Admission Policy and admission to upper year and online programs. Ryan has presented on transfer options and processes at several conferences and colleges throughout Canada and the United States.

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Richard Mitchell headshot

Richard Mitchell

Manager of Access and Inclusion, Undergraduate Admission and Recruitment, Queen's University

Richard brings 14 years of direct experience in community outreach, relationship building, and providing educational support to various students from underserved communities throughout the GTA. Examples include building and maintaining relationships with Toronto Community Housing (TCH), MP’s Office (Bill Morneau), Regent Park Community Health Centre, Empowered Squared, Toronto District School Board, the Pathways to Education program and most recently representing Queen’s on the Tri-Business School Collaborative. As the Manager of Access and Inclusion with the Undergraduate and Recruitment team, Richard is responsible for the implementation and execution of the Undergraduate and Recruitment (UAR) EDII Task Force recommendations. Formed in August 2020 the UAR RDII Task Force was created to address challenges of equity, inclusion and diversity faced by Black, Indigenous and racialized students. Under his portfolio Richard oversees the First-Generation Student Admissions Pathway and the Queen’s Equity Ambassador Program. Both initiatives focus on increasing access and awareness to post-secondary by engaging with equity deserving and racialized students to reduce barriers to demystify and some of the barrier’s they encounter. Richard is also currently acting as the Vice Chair for the Standing Committee, Equity, Diversity and Inclusion with the Ontario University Registrars Association (OURA).

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Shoshannah Bennett-Dwara

Recruitment Representative, Undergraduate Admission and Recruitment, Queen’s University

Shoshannah Bennett-Dwara is a Recruitment Representative in the First-Generation Portfolio for Admission and Recruitment at Queen's University. She works directly with underrepresented communities in the GTA to assist in navigating the process of obtaining a post-secondary education. She has spent 4+ years working in EDII work through enacting policy and enforcing change through her role as Undergraduate Trustee to the Queen's University Board of Trustees as well as through Vice-President of the Queen's Student Diversity Project, Co-Chair and Co-Founder of the Queen's University Advocacy Coalition, and Chief of Sponsorship on the Queen's Black Premedical Association, among others. She has an overarching goal to express, validate, and ensure that the perspectives and ideas of marginalized groups are readily discussed and actively pursued to promote diversity, inclusion, and equity at Queen's and beyond.

Shoshannah has won various accolades that speak to her passion in furthering the above aim, including the Agnes Benidickinson Tricolour Award, the highest tribute that can be paid to a student for valuable and distinguished service to Queen's University in non-athletic, extracurricular activities. She looks forward to expanding her reach in the coming years and truly cultivating courageous change.

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Lost Sheep or Wise Owls? What is Really Happening When Students Take a Break?

STUDENT PANEL: Come learn from current and past students who have chosen to temporarily withdraw or take a gap year. Sharing their stories will help you understand why they choose to take breaks, what encourages them to return and how higher ed can better...
STUDENT PANEL: Come learn from current and past students who have chosen to temporarily withdraw or take a gap year. Sharing their stories will help you understand why they choose to take breaks, what encourages them to return and how higher ed can better support them. Students take breaks after high school and between years of study for a variety of reasons but how can colleges and universities recruit and retain these students? Larger data and trends will also be shared. Q&A opportunities with these students.

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Michelle Dittmer

President & Co-Founder, Canadian Gap Year Association

Michelle is an educator and youth advocate that has taught grades 4 through College, developed International Service-Learning Programs, nurtured Educational Partnerships with school boards from coast to coast, and developed youth policy. Having a finger on the pulse of the needs of young learners, combining their need for experiential learning and developing reflective and values-aligned practices, she founded the Canadian Gap Year Association to raise the profile of gap year as a solution to mental health, lack of clarity, and the skill gap.

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Student Panelists TBA

Frame-Bending Quality: Measuring Outcomes to Promote Equity & Student Success

With the introduction of Performance Based Funding (PBF) across many jurisdictions, the bricolage of accountability metrics that hold colleges and universities accountable for 'quality' do not account for the broad structural and systemic inequities that...
With the introduction of Performance Based Funding (PBF) across many jurisdictions, the bricolage of accountability metrics that hold colleges and universities accountable for 'quality' do not account for the broad structural and systemic inequities that barrier full and equitable access to post-secondary education, engagement, and success. As such, there is a tremendous opportunity for organizations to sequence and integrate broad student learning and engagement metrics so as to optimize organizational performance outcomes, while also widening access and inclusion for the broadest diversity of learners. This presentation will propose an organizational leadership framework and integrative assessment approach that will help colleges and universities to re-think quality and accountability, and leverage the economic instrumentality of PBF to enact their commitments to not only students and their success, but also to the public good.

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Dr. Chris McGrath headshot

Dr. Chris McGrath

Vice-President, Students + Senior Student Success Officer, George Brown College

With more than 20 years of leadership experience in Canadian student affairs, Dr. Chris McGrath brings a deep commitment to access, anti-oppression, and equity to his work. Currently the Vice-President, Students and Senior Student Success Officer at George Brown College Chris has worked in leadership roles in public and private post-secondary institutions in Canada and the US. A former President of CACUSS, Chris has served on advisory groups and committees for MyCreds, ACPA, NASPA, Colleges & Institutes Canada, Colleges Ontario and the Centre for Innovation in Campus Mental Health. He is an associate/adjunct faculty member in the graduate programs in higher education at Royal Roads University and Central Michigan University. Grounded in the scholarship of practice, Chris is focused on widening access and inclusion for a diversity of learners. His scholarly work interrogates how quality is enacted at the intersections of neoliberal and post-structural discourses, to render technical a more equity-driven approach to post-secondary quality assurance, measurement, and accountability. Chris also explores leadership as social performance, and how leaders enact identity-based power within organizations to advance quality, access, and equity. He does so while also exploring how tensions in personal and professional moral and ethical discourses inform leaders' decisions and impact the success and well-being of learners and communities.

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Making Sense of the Numbers: Using Data to Guide your Enrolment Planning

Data-driven decision-making is the standard in enrolment planning today. Now that you have collected your institutional data which data should drive your process, how can you apply it to your planning, and how does this all fit within the larger...

Data-driven decision-making is the standard in enrolment planning today. Now that you have collected your institutional data which data should drive your process, how can you apply it to your planning, and how does this all fit within the larger theory of strategic enrolment management? Join Academica Senior SEM Consultant Bonnie Crocker for a discussion of how you can turn this year’s data and numbers into next year’s enrolment strategy.

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Bonnie Crocker headshot

Bonnie Crocker

Senior SEM Consultant , Academica Group

Bonnie has over 30 years of experience in the postsecondary sector, including 15 years at McMaster University in recruitment and admissions and more than 10 years as Registrar at Huron University College. During her time at Huron, Bonnie assumed the responsibilities for institutional assessment and planning, and was promoted to the position of Registrar and Executive Director Institutional Research and Planning. In her more than five years with Academica Group, Bonnie has successfully led several SEM Planning and SEM-associated projects. Bonnie completed her Master’s in Enrolment Management in 2013 and is currently working toward her doctoral degree in Performance Improvement Leadership for Higher Education.

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Additional Presenter TBA

Preliminary Speakers List

(Many additional presenters will be announced soon.)

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Dr. Gervan Fearon

President,
George Brown College

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Jeannette Miron

Registrar and Senior Director Student Success,
Canadore College

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Ken Steele

Higher Education Strategist,
Eduvation

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Angela Wolfe

Director, Indigenous Student Recruitment,
Simon Fraser University

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Nina Bilimoria Angelo

Chief Marketing and Strategy Officer,
Unibuddy

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Nick Valentino

Program Manager, Student Success Initiatives,
York University

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Richard Mitchell

Manager of Access and Inclusion, Undergraduate Admission and Recruitment,
Queen's University

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John F. Albanese

Dean of Enrollment,
Glasgow Caledonian New York College

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Blessie Mathew

Director, Career Centre and Experiential Learning,
University of Alberta

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Angi Roberts

Assistant Registrar, Marketing and Communications,
University of Guelph

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Craig Haney

Director of Business Development,
ApplyBoard

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Shawn Chorney

Vice President Strategic Infrastructure, Indigenous and Learner Services,
Canadore College

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Michelle Dittmer

President & Co-Founder,
Canadian Gap Year Association

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Ryan Snowdon

Strategic Enrolment Management Lead, Faculty of Arts and Science,
Queen's University

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Kara Eldersveld

Executive Director, Online Program Experience,
Anthology

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Graeme Collins

Assistant Manager, International Digital Marketing and Communications,
University of Guelph

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Vidur Kalive

AI Architect,
York University

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Shoshannah Bennett-Dwara

Recruitment Representative, Undergraduate Admission and Recruitment,
Queen’s University

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Dr. Chris McGrath

Vice-President, Students + Senior Student Success Officer,
George Brown College

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Bonnie Crocker

Senior SEM Consultant ,
Academica Group

2022 Sponsors

If you're interested in sponsoring this year's SEMM Forum, please contact Jennifer Powell,
via jennifer@brainstorm.ca to learn about available opportunities.