Director, Digital Strategy
JP Rains, MBA, is the Director of the Digital Strategy Office at his alma mater of Laurentian University in Sudbury, Ontario. He oversees the institution’s digital footprint on the web, email marketing and social media with the goal of influencing student recruitment. He has been a pioneer of the Student Journey Mapping process in higher education, having implemented it at over a dozen institutions in Canada. Prior to this, Rains led strategy for two years as Vice-President of Strategy for Soshal Group, a digital agency working with a focus on clients in higher education. His work at Soshal led to multiple national awards and record setting performance for clients including; York University, University of New Brunswick, Cambrian College and many others. He started his career by working in the Office of Student Recruitment, followed by roles in various offices including; Marketing and Communications, Office of the Chief of Staff, and Information Technology before joining Soshal Group. His article “Defining Student Journey Mapping in Higher Education: The “How-To” Guide For Implementation On Campus” will soon be published in the Journal of Education Advancement & Marketing.